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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">ph</journal-id><journal-title-group><journal-title xml:lang="ru">Общественное здоровье</journal-title><trans-title-group xml:lang="en"><trans-title>Public Health</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2782-1676</issn><issn pub-type="epub">2949-1274</issn><publisher><publisher-name>ФГБУ «ЦНИИОИЗ» Минздрава России</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21045/2782-1676-2025-5-1-19-30</article-id><article-id custom-type="elpub" pub-id-type="custom">ph-251</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИОЛОГИЯ ЗДОРОВЬЯ И КОММУНИКАЦИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIOLOGY OF HEALTH AND COMMUNICATION</subject></subj-group></article-categories><title-group><article-title>Пациентоцентричный подход в медицинских организациях, оказывающих помощь   в амбулаторных условиях, в России: исследование ключевых аспектов удовлетворенности  пациентов и восприятия системы здравоохранения</article-title><trans-title-group xml:lang="en"><trans-title>Patient-centered approach in outpatient medical care in Russia: a study of key aspects  of patient satisfaction and perception of the healthcare system</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0004-9396-2715</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Велданова</surname><given-names>М. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Veldanova</surname><given-names>M. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Велданова Марина Владимировна –  доктор медицинских наук, профессор, директор Центра развития здравоохранения   г. Одинцово</p></bio><bio xml:lang="en"><p> Marina V. Veldanova –  Grand PhD in Medical sciences, Professor of Business Practice, Director of the Healthcare Development Centre</p><p>Odintsovo</p></bio><email xlink:type="simple">Marina_Veldanova@skolkovo.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0008-1601-4905</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Красильникова</surname><given-names>Е. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Krasilnikova</surname><given-names>E. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p> Красильникова Елизавета Сергеевна –  научный сотрудник Центра развития здравоохранения</p><p> г. Одинцово</p><p> </p></bio><bio xml:lang="en"><p> Elizaveta S. Krasilnikova –  Researcher of the Healthcare Development Centre</p><p> Odintsovo</p></bio><email xlink:type="simple">Elizaveta_Krasilnikova@skolkovo.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0004-3017-0630</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Безуглова</surname><given-names>М. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Bezuglova</surname><given-names>M. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p> Безуглова Марина Станиславовна –  кандидат медицинских наук, исполнительный директор</p><p>г. Москва </p></bio><bio xml:lang="en"><p> Marina S. Bezuglova –  PhD in Medical sciences, Executive Director</p><p> Moscow</p></bio><email xlink:type="simple">Marina.Bezouglova@ipsos-comcon.com</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8830-7503</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Глазкова</surname><given-names>П. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Glazkova</surname><given-names>P. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p> Глазкова Полина Александровна –  кандидат медицинских наук, старший научный сотрудник</p><p> г. Москва </p></bio><bio xml:lang="en"><p> Polina A. Glazkova –  PhD in Medical sciences, Senior researcher</p><p>Moscow</p></bio><email xlink:type="simple">polinikul@mail.ru</email><xref ref-type="aff" rid="aff-4"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0008-5491-850X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Романенко</surname><given-names>С. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Romanenko</surname><given-names>S. E.</given-names></name></name-alternatives><bio xml:lang="ru"><p> Романенко Светлана Евгеньевна –  старший директор по работе с клиентами</p><p>г. Москва</p></bio><bio xml:lang="en"><p> Svetlana E. Romanenko –  Client Service Director</p><p>Moscow</p></bio><email xlink:type="simple">Svetlana.Romanenko@ipsos-russia.ru</email><xref ref-type="aff" rid="aff-5"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Негосударственное образовательное учреждение дополнительного профессионального образования &#13;
Московская Школа Управления «СКОЛКОВО»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Moscow School of Management SKOLKOVO</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Негосударственное образовательное учреждение дополнительного профессионального образования Московская Школа Управления «СКОЛКОВО»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Moscow School of Management SKOLKOVO</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru"><institution>ООО «Ипсос Комкон», г. Москва</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Ipsos Comcon LLC</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-4"><aff xml:lang="ru"><institution>ГБУЗ МО «Московский областной научно-исследовательский клинический институт имени М. Ф. Владимирского»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Moscow Regional Research and Clinical Institute («MONIKI»)</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-5"><aff xml:lang="ru"><institution>ООО «Ипсос Комкон»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Ipsos Comcon LLC</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>20</day><month>04</month><year>2025</year></pub-date><volume>5</volume><issue>1</issue><fpage>19</fpage><lpage>30</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Велданова М.В., Красильникова Е.С., Безуглова М.С., Глазкова П.А., Романенко С.Е., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Велданова М.В., Красильникова Е.С., Безуглова М.С., Глазкова П.А., Романенко С.Е.</copyright-holder><copyright-holder xml:lang="en">Veldanova M.V., Krasilnikova E.S., Bezuglova M.S., Glazkova p.A., Romanenko S.E.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ph.elpub.ru/jour/article/view/251">https://ph.elpub.ru/jour/article/view/251</self-uri><abstract><p>Введение. В России пациентоцентричность выделена как новое и ключевое направление требований Росздравнадзора по организации внутреннего контроля качества в медицинских организациях. Для модернизации системы здравоохранения в пациентоцентричном ключе необходимо сконцентрировать внимание на запросах самих пациентов и исследовать, какие критерии играют ключевую роль в формировании позитивного опыта взаимодействия с медицинскими организациями. Цель исследования: оценка ключевых критериев удовлетворенности пациентов медицинской помощью в амбулаторных условиях в Российской Федерации. Материалы и методы. В исследовании приняли участие 1 526 респондентов. На первом этапе были проведены глубинные онлайн-интервью по методике Path Finder с 17 респондентами. На основании полученных данных был разработан новый опросник для оценки восприятия пользователями медицинской помощи в амбулаторных условиях и выявления ключевых факторов удовлетворенности. На втором этапе опросник прошли 1 509 респондентов (возраст от 35 до 65 лет, средний возраст 48,5 (± 8,3); 54,1% женщин), проживающих в городах с населением &gt;500 тыс. человек. В исследование вошли жители 36 городов России из 8 федеральных округов. На основании полученных данных был проведен Драйвер-анализ по Джонсону с количественной оценкой уникального вклада каждого фактора. Результаты. Показано, что ключевой критерий, влияющий на удовлетворённость медицинскими организациями, оказывающими помощь в амбулаторных условиях –  поведение врача. Данный критерий складывался из готовности погрузиться в проблему (18,29), индивидуального подбора лечения (10,99), а также готовности информировать пациента (10,28) и стиля общения (8,11). Также важными для респондентов были оснащение медицинской организации (5,06) и удобство процесса записи (3,89). Такие параметры как качество ремонта (1,28), доступ к электронным картам (0,80) и наличие приложения на смартфон (2,04) менее важны для пользователей. Заключение. Основные критерии, влияющие на восприятие медицинской помощи в амбулаторных условиях –  это поведение и вовлеченность врача. При этом такие параметры как внешний вид медицинской организации и некоторые аспекты цифровизации имеют существенно меньшее значение для пациентов.</p></abstract><trans-abstract xml:lang="en"><p>Introduction. In Russia, patient-centredness is highlighted as a new and key area of Roszdravnadzor’s requirements for the organisation of internal quality control in medical organisations. In order to modernise the healthcare system in a patient-centred way, it is necessary to focus on the requirements of the patients themselves and to investigate which criteria play a key role in shaping a positive experience of interaction with healthcare organisations. The purpose of the study: to assess the key criteria of patient satisfaction with medical care in outpatient settings in the Russian Federation. Materials and methods. 1 526 respondents participated in the study. In the first stage, in-depth online interviews were conducted with 17 respondents using the Path Finder methodology. Based on the data obtained, a new questionnaire was developed to assess users’ perceptions of outpatient and polyclinic medical organisations and to identify key factors of satisfaction. In the second stage, 1 509 respondents (age 35–65 years, mean age 48.5 (± 8.3); 54.1% women) living in cities with a population &gt;500,000 people completed the questionnaire. The study included residents of 36 Russian cities from 8 federal districts. Based on the data obtained, a Johnson’s driver analysis was performed with a quantitative assessment of the unique contribution of each factor. Results. It was shown that the key criterion influencing satisfaction with outpatient medical care is the doctor’s behaviour. This criterion consisted of readiness to immerse in the problem (18.29), individualised choice of treatment (10.99), as well as willingness to inform the patient (10.28) and communication style (8.11). Also important for respondents were the equipment of the medical organisation (5.06) and convenience of the appointment process (3.89). Such parameters as quality of repair (1.28), access to electronic maps (0.80) and availability of smartphone application (2.04) were less important for users. Conclusion. The most important criteria influencing the perception of outpatient care are the competence and behaviour of the doctor. At the same time, parameters such as the appearance of the medical organisation and some aspects of digitalisation are significantly less important for patients.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>пациентоцентричность</kwd><kwd>здравоохранение</kwd><kwd>медицинские организации</kwd><kwd>оказывающие помощь в амбулаторных условиях</kwd><kwd>здоровье</kwd><kwd>удовлетворенность</kwd><kwd>человекоцентричность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>patient-centricity</kwd><kwd>healthcare</kwd><kwd>medical organizations that provide outpatient care</kwd><kwd>health</kwd><kwd>satisfaction</kwd><kwd>human-centricity</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Правительство Российской Федерации (2025) Национальный проект «Продолжительная и активная жизнь» [Электронный ресурс]. 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