phОбщественное здоровьеPublic Health2782-16762949-1274ФГБУ «ЦНИИОИЗ» Минздрава России10.21045/2782-1676-2024-4-1-43-54ph-168Research ArticleКОММУНИКАЦИИ В СФЕРЕ ОБЩЕСТВЕННОГО ЗДОРОВЬЯPUBLIC HEALTH COMMUNICATIONS«Искусство быть здоровым!»: итоги второго всероссийского конкурса”The art of being healthy!”: results of the second all-russian competitionЗиновьеваВ. А.ZinovyevaV. A.

Зиновьева  Вероника  Анатольевна  –   научный сотрудник

Москва

Veronika A.  Zinovyeva  –  researcher

Moscow

VZinovieva@gnicpm.ruЛопатинаМ. В.LopatinaM. V.

Лопатина Мария Владимировна  –   к.  м.  н., магистр общественного здоровья, ведущий научный сотрудник

Москва

Maria V.  Lopatina  –  Candidate of Medical Sciences, M.M

Moscow

MLopatina@gnicpm.ruКонцеваяА. В.KontsevayaA. V.

Концевая  Анна  Васильевна  –   д.  м.  н., заместитель директора по научной и  аналитической работе

Москва

Anna V.  Kontsevaya  –   MD, PhD, Head of the Department

Moscow

AKontsevaya@gnicpm.ruДрапкинаО. М.DrapkinaO. M.

Драпкина  Оксана  Михайловна   –   д.  м.  н., профессор, академик РАН, директор

Москва

Oksana  M. Drapkina  –   MD, Prof. Director

Moscow

drapkina@bk.ruФГБУ «Национальный медицинский исследовательский центр терапии и профилактической медицины» Минздрава РоссииРоссияNational Medical Research Center for Therapy and Preventive Medicine, Russian Ministry of HealthRussian Federation202418032024414354Copyright © Зиновьева В.А., Лопатина М.В., Концевая А.В., Драпкина О.М., 20242024Зиновьева В.А., Лопатина М.В., Концевая А.В., Драпкина О.М.Zinovyeva V.A., Lopatina M.V., Kontsevaya A.V., Drapkina O.M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://ph.elpub.ru/jour/article/view/168

Искусство и культура могут быть инструментом, способствующим здоровью и благополучию населения. Методы, основанные на искусстве и  культуре, могут использоваться не только в  лечении заболеваний, но и  в  области укрепления общественного здоровья в качестве современных подходов к профилактике и контролю неинфекционных заболеваний. В  Российской Федерации силами Центров общественного здоровья и  медицинской профилактики проводится работа по продвижению здорового образа жизни и  профилактики факторов риска развития заболеваний, информационно-коммуникационные кампании, однако требуются новые подходы, в   нестандартном, творческом формате, которые способствуют не только информированию, но и эмоциональному вовлечению населения в  проводимые мероприятия, включая уязвимые группы населения, а  также развитию межсекторального сотрудничества между системой укрепления общественного здоровья и   культурой/искусством, выявлению лучших практик. С  этой целью был разработан всероссийский конкурс проектов «Искусство быть здоровым», применяющих искусство и  культуру в   практике укрепления общественного здоровья. В   2021  году состоялся первый конкурс, на который было подано 15 заявок. В 2023 году уже с  международным участием прошел второй по счету конкурс, на который было подано 25 заявок. Из них на конкурс было отобрано 22 проекта (10 реализуемых и  12  –   планируемых), которые соответствовали критериям отбора. Обязательным критерием является проведение оценки эффективности проектов. Первое место занял проект «Богатырские внуки» (Московская область); второе место –   проект «Здоровье в  красках» (Республика Карелия); третье место – проект «Танцуй на здоровье» (Нижегородская область). Все проекты, участвующие в  конкурсе, представляют собой доказательные подходы к  укреплению здоровья через искусство и культуру и  формируют библиотеку лучших практик.

Art and culture can be a tool that contributes to the health and well-being of the population. Methods based on art and culture can be used not only in the treatment of diseases, but also in the field of public health promotion as modern approaches to the prevention and control of non-communicable diseases. In the Russian Federation, the Centers for Public Health and Medical Prevention are working to promote a healthy lifestyle and prevent risk factors for the development of diseases, information and communication campaigns, but new approaches are required, in a non-standard, creative format, which contribute not only to informing, but also to the emotional involvement of the population in the activities, including vulnerable groups of the population, as well as the development of intersectoral cooperation between the system of strengthening public health and culture/art, identification of best practices. For this purpose, the All-Russian competition of projects «The Art of being healthy» was developed, applying art and culture in the practice of strengthening public health. In 2021, the first competition was held, for which 15 applications were submitted. In 2023, the second competition was held with international participation, for which 25 applications were submitted. Of these, 22 projects (10 implemented and 12 planned) were selected for the competition, which met the selection criteria. A mandatory criterion is to evaluate the effectiveness of projects. The first place was taken by the project «Heroic grandchildren» (Moscow region); the second place  –   the project «Health in colors» (Republic of Karelia); the third place   –   the project «Dance for health» (Nizhny Novgorod region). All projects participating in the competition represent evidence-based approaches to health promotion through art and culture and form a library of best practices.

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The authors declare that there are no conflicts of interest present.