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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">ph</journal-id><journal-title-group><journal-title xml:lang="ru">Общественное здоровье</journal-title><trans-title-group xml:lang="en"><trans-title>Public Health</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2782-1676</issn><issn pub-type="epub">2949-1274</issn><publisher><publisher-name>ФГБУ «ЦНИИОИЗ» Минздрава России</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.21045/2782-1676-2023-3-3-57-62</article-id><article-id custom-type="elpub" pub-id-type="custom">ph-127</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ВЗГЛЯД АВТОРА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>AUTHOR'S VIEW</subject></subj-group></article-categories><title-group><article-title>Искусство как путь к общественному здоровью: к 320-летию Санкт-Петербурга (на примере авторского проекта)</article-title><trans-title-group xml:lang="en"><trans-title>Art as a path to public health: to the 320-year anniversary of St. Petersburg (on the example of the author’s project)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9709-1882</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сагинбаев</surname><given-names>У. Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Saginbaev</surname><given-names>U. R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Сагинбаев Урал Ринатович – к. биол. н., старший научный сотрудник отдела клинической геронтологии</p><p>г. Санкт-Петербург</p></bio><bio xml:lang="en"><p>Ural R. Saginbaev – Ph.D., Senior Researcher, Department of Clinical Gerontology</p><p>St. Petersburg</p></bio><email xlink:type="simple">starosta-mpf@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>АННО ВО НИЦ «Санкт-Петербургский институт биорегуляции и геронтологии»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>St. Petersburg Institute of Bioregulation and Gerontology</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>04</day><month>10</month><year>2023</year></pub-date><volume>3</volume><issue>3</issue><fpage>57</fpage><lpage>62</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Сагинбаев У.Р., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Сагинбаев У.Р.</copyright-holder><copyright-holder xml:lang="en">Saginbaev U.R.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://ph.elpub.ru/jour/article/view/127">https://ph.elpub.ru/jour/article/view/127</self-uri><abstract><sec><title>Введение</title><p>Введение. В статье рассматривается важная роль искусства и культуры в обеспечении общественного здоровья. В частности, данный способ информирования населения представляется наиболее усвояемым и запоминающимся. Иными словами междисциплинарный подход способен повысить эффективность и результативность методов организации здравоохранения в плане повышения осведомленности населения. </p></sec><sec><title>Цель</title><p>Цель. Повышение осведомленности населения об аспектах первичной и вторичной профилактики (на примере офтальмологической патологии) посредством коллаборации организации здравоохранения с искусством и культурой. </p></sec><sec><title>Методы</title><p>Методы. В ходе работы были применены методы теоретического обобщения, анализ научной литературы, фотографирование, адаптированное редактирование изображений, составление и распределение санбюллетеней, проведение беседы с населением, анкетирование. </p></sec><sec><title>Результаты</title><p>Результаты. В рамках проекта «Юбилейный санбюллетень. 320 СПб» разработаны оригинальные санбюллетени, сочетающие в себе не только гигиену и профилактику, но и аспекты культуры и искусства. Отмечена высокая роль в общественном здоровье таких подходов, как коллаборация (сотрудничество) и междисциплинарность. </p></sec><sec><title>Заключение</title><p>Заключение. Основополагающие подходы настоящего проекта позволяют интегрировать основы первичной и вторичной профилактики практически во все аспекты нашей деятельности, причем подобное внедрение осуществляется равномерно, без навязчивости. Данное свойство проекта коррелирует с основными принципами современного здравоохранения – превентивности и партисипативности. </p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Introduction</title><p>Introduction. The article examines the important role of art and culture in ensuring public health. In particular, this method of informing the population seems to be the most digestible and memorable. In other words, a multidisciplinary approach can improve the efficiency and effectiveness of health care organization methods in terms of raising public awareness.</p></sec><sec><title>Target</title><p>Target: raising public awareness of aspects of primary and secondary prevention (exemplified by ophthalmic pathology) through the collaboration of health organization with art and culture.</p></sec><sec><title>Methods</title><p>Methods. In the course of the work, methods of theoretical generalization, analysis of scientific literature, photographing, adapted image editing, compilation and distribution of sanitary pools, conducting a conversation with the population, and questionnaires were applied.</p></sec><sec><title>Results</title><p>Results. Within the framework of the project «Jubilee Sanbulleti. 320 St. Petersburg «developed original sanitation, combining not only hygiene and prevention, but also aspects of culture and art. A high role in public health of approaches such as collaboration (collaboration) and interdisciplinary is noted.</p></sec><sec><title>Conclusion</title><p>Conclusion. The fundamental approaches of this project make it possible to integrate the foundations of primary and secondary prevention into almost all aspects of our activities, and such implementation is carried out evenly, without obsession. This property of the project correlates with the basic principles of modern health care – preventive and participative.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>общественное здоровье</kwd><kwd>санбюллетень</kwd><kwd>коллаборация</kwd><kwd>искусство и культура</kwd></kwd-group><kwd-group xml:lang="en"><kwd>public health</kwd><kwd>medical poster</kwd><kwd>collaboration</kwd><kwd>art and culture</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Brooker D., Fontaine J. L., Evans S., Bray J., Saad K. Public health guidance to facilitate timely diagnosis of dementia: Alzheimer`s Cooperative Valuation in Europe recommendations / Geriatric Psychiatry. – 2014. – № 7. – С. 682–693. DOI: 10.1002/gps.4066</mixed-citation><mixed-citation xml:lang="en">Brooker D., Fontaine J. L., Evans S., Bray J., Saad K. 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